Friday, July 08, 2011
Fiber to the home network infrastructure is rapidly becoming more prominent around the world because consumers are showing increased interest in technologies that require a state-of-the-art internet connection. As a result, more companies are equipping their network with FTTH technology, and Cincinnati Bell recently joined the list of organizations responding to the trend.
According to a recent FierceTelecom report, Cincinnati Bell is a relatively small telecom provider, but it faces many of the same challenges that larger service providers must address. Chief among these issues is the need to deploy innovative technologies ahead of the competition and gain an edge in the sector.
As a result, Cincinnati Bell's efforts to expand its FTTH offering can be viewed as an initiative to keep up with the major players in the sector by deploying advanced technologies that consumers are interested in, the report said.
Cincinnati Bell was once one of the most prominent members of the telecom sector, but the profits available through landlines have waned in the recent years. The company had established itself when landlines were booming and made most of its profits through the channel. Its failure to diversify led to a significant decline and drastic measures, including employee cuts, to maintain operations, the report explained.
Now, the company is in the midst of a large-scale plan to revitalize its business, and executives have identified FTTH as the key area to support short- and long-term growth, according to the news source. While the company plans to expand to reach approximately 70,000 homes with FTTH technology before year's end, it also recognizes that it needs to improve in other areas to foster significant expansion.
The report said Cincinnati Bell will also deploy a new IPTV service through its copper cabling infrastructure to support its FTTH efforts with a second area of product diversification.
While companies such as Cincinnati Bell continue to roll out FTTH systems throughout the United States, a recent study from RVA found the country is falling behind in fiber to the home deployment. The study identified Europe and East Asia as leading areas for FTTH growth, with the United States falling behind. However, 18 percent of all homes in the world currently have access to FTTH technology, significantly more than the same study found a year ago. Furthermore, survey respondents were much more satisfied when using FTTH connections compared to those depending on cable or DSL.