Green building market rising fast

The popularity of green building emphasizes the extent to which cabling can help with sustainability.

By Max Burkhalter
November 19, 2012
How efficient is your home? How about your office, your company's data center, your local library or even area schools? If you take a look around from an efficiency perspective, the world may look very different now than it did a few years ago. At the turn of the century, energy efficiency was considered nice, but it got in the way of real life and normal people too much to be effective, right? Over the past few years though, sustainability has become a great marketing slogan. Businesses that went green got attention because a lot of people care about the environment. But the economic reality was that many people just can't afford to make their homes green, many businesses didn't have enough money to make sustainable offices and government entities and efficiency just didn't go well together.

The world is changing.

According to a recent study from McGraw-Hill Construction in partnership with United Technologies found that the entire green construction industry has experienced a monumental shift in the past year, leading to major opportunities in green building.

Evaluating the green building market
The study found that the green building market no longer reaches out toward niche buyers and specialized projects. Instead, green building has become a mainstream concept that is being embraced across a variety of sectors and in both new construction projects and renovations.

Harvey Bernstein, vice president of industry insights and alliances for McGraw-Hill Construction, explained that the green building revolution is beginning to sweep over a wide range of markets and demographics.

"It is notable that over the next three years, firms working in countries around the world have green work planned across all building types, incorporating both new construction and renovation," said Bernstein. "The existing building market is a ripe opportunity for green building, and we are seeing that play out in the market. It is clear that green is becoming an important part of the future landscape of the global construction marketplace, and firms will need to be prepared for that transition."

Considering cabling
While green building rises, the need for advanced cabling systems becomes pressing. Effective network setups allow consumers and businesses alike to gain more control over structures, enabling more energy-efficient functionality. As a result, media converters are playing a major role in a variety of sectors as real-time data delivery to a diverse range of stakeholders is essential to enabling better control of buildings.

Perle has an extensive range of Managed and Unmanaged Fiber Media Converters to extended copper-based Ethernet equipment over a fiber optic link, multimode to multimode and multimode to single mode fiber up to 160km.


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