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Capitalizing on the digital boom in the pandemic

By Max Burkhalter
September 17, 2021

Companies across sectors were forced into the digital world during the COVID-19 pandemic. The world shifted abruptly to digital work, shopping and communication. Businesses responded, offering employees and clients new platforms and strategies. Organization leaders adjusted to face the new market challenges, and should be applauded for their efforts.

However, the growth in a business's digital field is tied to the necessities of the pandemic. Company leaders would do well to take these spikes in context, and recognize that more work must be done to capitalize on this boom of technological innovation. The sudden pull to online work and purchasing can easily be mistaken solely for a company's unique salesmanship. It is not. In order for an entity to make the most of this digital attraction, company employers should consider the following.

Prioritize your company's digital sector
McKinsey & Company's research into the leap in digitization shows that the pandemic launched businesses up to 10 years into the future of digital marketing. The rising digital usage prior to the pandemic was growing, but not at the rate the pandemic required. Businesses rose dramatically to the task, implementing digitization at rates previously unmastered.

What this means for the average business, though, is that it cannot be expected to continue at the same rate without effort. Instead, leaders must focus on building upon their standard rates of growth. Those that take this enormous jump at face value and turn back to pre-pandemic standard practices will undoubtedly witness a decline in their digital impact.

Business executives that wish to grow their digital sector must continue to pour energy and resources into digitization. Expanding your business's digital knowledge, including hiring expert engineers and social media professionals, will keep your organization relevant and unique.

How to best capitalize on digitization
The future of digital marketing and communication continues to be explored. The pandemic forced companies into novel situations, and most rose to the task. Those that failed to retain levels of adaptability and agility found practices couldn't keep up with the difficulties of the pandemic. This should serve as a warning for the companies that continue to push into the new digital world.

Continuing the shift to digitization and upward mobility in eCommerce and social media requires the same skills: clever and innovative responses to the new marketplace. Finances Online details this transition quite clearly: 89% of enterprises will or have already adopted new digital strategies, and 70% have a digital transformation strategy or are working on one. Company leaders are making this the focus of their plans, building upon their digital sectors and pushing them even further into the twenty-first century.

Remaining current and innovative in the face of the new digital marketplace boom will push your organization into further successes. To remain competitive and growing requires innovation, and the ability to adjust to any mistakes that may occur while operating in this new space. Companies can capitalize on the digital boom if they remain active, aware and pushing forward.

Perle can help you with the tools your company needs to expand its digital growth and promote success. Read our customer success stories to learn more.


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