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Tech corporation Oracle pushes for a bigger slice of the cloud

By Donna Donnowitz
October 1, 2014

A May article in IT World Canada reported that demand for Infrastructure-as-a-Service, Platform-as-a-Service and Software-as-as-Service are on the rise worldwide. Data collected by U.K. research group Juniper Research predicts that worldwide revenues for SaaS alone are expected to jump to $53 billion by 2018. It's no surprise then that tech companies are looking at the growing cloud-as-a-service market as an opportunity for growth, and enterprise software maker Oracle has recently announced its desire to be the next major player in cloud services.

Oracle aiming to be one-stop shop
Oracle CTO Larry Ellison dedicated his keynote speech at last month's OpenWorld conference to the company's new direction, according to Data Center Knowledge. He explained that the company desires to move beyond simply providing PaaS and instead plans to become a one-stop shop for cloud, offering SaaS and IaaS solutions to companies as well. Though Oracle has had minimal penetration of the cloud-as-a-service market in the past, the company is now set on shifting the focus of its business to the cloud. The trend is driven largely by the company's desire to develop new revenue streams in light of declining software sales.

Sweetening the pot
There are a long list of incentives for companies to move their operations to the cloud. For example, reducing infrastructure through outsourcing will cut maintenance costs and storing files in the cloud will make it easier for workers using remote console servers to access their daily files. Oracle has upped the ante with the debut of its new cloud-as-a-service by offering a bevy of features that are designed to charm developers and encourage adoption of the company's new services.

For instance, Oracle has already promised that the new service is backwards compatible with current existing equipment. This move is designed to help Oracle re-establish relationships with existing enterprise software customers and transition them smoothly onto Oracle's newest SaaS system. For clients invested in big data analytics, Oracle will also be capable of running SQL queries against Hadoop clusters. The cloud service will even include a tool that automatically converts code scripts into mobile device ready formats. With these extra perks, Oracle hopes to separate itself from the rest of the pack.

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